Emmanuel Asoto – Creative Strategist based in London Emmanuel Asoto – Creative Strategist based in London
Projects
- The TEFL Academy

The TEFL Academy

English as a Foreign Language (TEFL)

The TEFL Academy is the UK’s leading provider of level 5 TEFL courses, regulated by Ofqual UK government, the international standard for all new TEFL Teachers.

Training over 10,000 students per year in over 70 locations including in Europe, Canada, USA, Australia, New Zealand and South Africa.

Client: The TEFL Academy
Website: theteflacademy.com

Brief

The TEFL Academy has over 70 TEFL courses running every month in locations throughout the world.

The goal was to target prospective teachers to enrol for their Level 5 TEFL Courses.

The brief required a creative who is proficient in using Google Web Designer to create a custom template for dynamic remarketing ads and should also have knowledge of uploading the template on AdWords.

Approach

I developed dynamic remarketing banners using Google Web Designer and AdWords.

I ensured that creatives are validated using HTML5 Validator. The template created was tested thoroughly to ensure bundles contain all necessary assets.

PLATFORM: AdWords
INDUSTRY: Education
DEVICE: Desktop, Mobile, Tablet
SIZES: 160×600, 300×250, 300×600, 320×50, 728×90
FEATURE: Dynamic

TheTEFL_DoubleClick-Dynamic-Remarketing—Emmanuel-Asoto

Result

Dynamic Creative banner ads served relevant content to viewers based on geographic location giving the client flexibility to swap dynamic elements from their XML feed.

CLICK SIZES TO VIEW BANNERS:

160×600, 300×250, 300×600, 320×50, 728×90

“Emmanuel did a great job in creating Dynamic Remarketing Ad Templates for us. He has a great knowledge of both Google Web Designer and AdWords..”

EA
Emma Sheldon Web and Digital Strategy Manager at The TEFL Academy