01. The Brief
Provide a seamless on-brand customer journey across all marketing and advertising touch points and ensure brand communications are consistent.
This was a project that required rolling my sleeves up and getting stuck in both strategic and tactical creative solutions.
02. The Project
I was responsible for the delivery of visually aesthetic content across of all of the brand’s digital channels.
I had to ensure that all creative work produced is effective in order to improve and optimise marketing performance across multiple touchpoints both online and offline.
Responsibilities:
Lead the design and execution of digital marketing and advertising assets for the brand channels: display banners, video, paid/organic social posts, website banners, landing pages, blog posts, direct mailers etc.
03. Brand Identity
I created a clean, simple and compelling design with the aim of maintaining a consistent visual tone across offline and online channels.
03. Desktop & Mobile Experience – Web
I ensured the quality and usability of the designs across mobile, tablet and desktop interfaces.
04. Mobile Experience – App
It was important to have a rich understanding of users and their most common use needs, questions and concerns.
A user-centered design process was implemented which required creating personas, user flow diagrams and customer journey maps to help explore more opportunities.
UI DESIGN
I developed a prototype to rapidly test hypotheses with customers and illustrate journeys to stakeholders.
06. Marketing & Advertising
I delivered advertising solutions across search, display, online video and social media.
Creative and art direction of ATL/BTL marketing communication materials.
Above-the-Line Advertising
Print ads were designed and placed in magazines, local newspapers and off-license shops in order to achieve brand awareness amongst consumers.
Below-the-Line Advertising
Direct mail campaigns was used to target a certain demography.